Facebook adverts are a type of paid advertising method in which the advertiser has to pay some amount to Facebook for each engagement generated on their ads. Businesses make use of Facebook ads to increase the reach of their products and services to the right audience.
If you are an online marketer or have used paid online advertising, you must also have heard about various other paid advertising methods on the internet, such as Google ads, LinkedIn advertising, Twitter ads, etc.
Facebook offers more than one method for businesses to promote their services through to social network users. Some of these methods are free, while others are paid ones.
Facebook ads and boosted posts are some of the paid advertising options offered by the social media giant. Most people, even some marketers confuse these two options as one, but in fact, they are all different.
In this article, we will try to understand the basic difference between a Facebook ad and a boosted post and try to figure which one is right for which purpose.
Businesses prefer Facebook to market their services because the platform is already being used by billions of users worldwide and it can give the exposure a business or product needs to reach the right audience.
What is the Differences between Facebook Adverts and Boost Post?
Facebook offered advertising services such as video advertising, photo advertising, canvas advertising, product advertising, boost posts and many more… It is important for every social media marketer to understand the difference between the FB ads. And what type of Facebook advertising is most important for your business effective?
The difference between a boosted post and a Facebook ad is – a Boost Post ad is meant to promote your FB page post, comparatively Boost post more watched and engaged, while FB ads offer target and optimize deeper than Boost Post.
Facebook Boosted post
Boosting a post is the most basic method of advertising on Facebook. This facility is mainly available for Facebook pages. Page owners can boost an existing post on their pages by allocating an advertising budget to it. Let’s take an example of the following page named ‘Tech Tricks Inside.’ As you can see, there is a ‘Boost Post’ button at the bottom of the post.
You can see this button only if you are a manager or admin of the particular FB page. After clicking this button, you will be able to set a budget for increasing the target reach of the post.
Once your boosted post is approved, it will start appearing in the news feeds of more of your targeted audience.
Post boost works as fuel for your posts. Without a boosted post, Facebook page posts will reach only a few viewers based on the number of fans on your page. But Post Boost will make your post reach people as much as you want based on your budget.
Boosted posts help you achieve your goal, to increase user engagement, page likes, comments and share for any of your posts. For deep level optimization, you should go with Facebook advertising.
Facebook Ads are a more professional way of advertising on Facebook. It offers a large number of options to customize the post and the ad before it goes live. Advertisers can create an ad for any budget and the ad will stop running as soon the budget is over.
Facebook ads can be used to promote call-to-action that allows viewers to take certain post actions, such as visit the website, download app, shop a product, claim an offer, view videos, etc.
in today’s era, Facebook Promotion is important for every size of business. Most of the business owner wants their ads to appear to more audience and your ads push them to act. They usually appear in the news feed or on the right-hand side of the feed page. Following is an example of a Facebook ad appearing in the news feed.
As you can see, the ad is labeled ‘sponsored’ when it appears in the news feed. Facebook ads also allow you to customize the URL of the landing page.
Facebook Ads vs. Facebook Boosted posts
Following are some more differences between Facebook Adverts and post boosting:
- Targeting: Facebook ads usually target more audience.
- Creation: A post is first created for a Facebook business page and then boosted, while an ad has to be created from scratch using Facebook’s Ad Manager.
- Existence: Boosted posts essentially exist on the related Facebook page, but an advert is never actually published and is therefore sometimes also called a ghost post.
- Customization features like behavior targeting, language targeting, optimized bidding, etc. are not available with boosted page posts, but available with Facebook ads.
- Facebook ads can be scheduled for a later time, while boosted posts cannot.
- There is a call-to-action button available for the ads.
- Adverts allow you to include multiple images in a single ad.
- Facebook ads can appear in the news feed as well as in right-hand side of the news feed, while boosted page posts only appear in the news feed section.
I hope that by now you have a clear idea of how a Facebook ad is different from a boosted post. There is one more Facebook paid advertising method one should know about. It is called Boosted post ads or promoted posts and they usually appear in the news feed section.
A Facebook advertiser must understand the differences between various advertising options offered by Facebook to be able to choose the right one for a specific campaign.