The world of SEO (Search Engine Optimization) also calls for extremely high-quality content that ensures websites not only comply with new Google regulations, but that they are also engaging, interesting and helpful for customers.
So, if you are earning for a career in writing, going freelance could help you to get your foot in the door, so to speak.
Knowing how to start in freelance writing can be a bit of a tricky subject though, especially if you have never done anything of the sort before.
These Google changes have included the Panda update from 2011 as well as the 2012 Penguin. The Panda update cracked down on websites featuring duplicated and stolen content, while Penguin works more to demote websites using ‘black hat’ SEO techniques.
This means that websites using keyword stuffing, unnatural linking techniques and content spinning won’t enjoy such high rankings as before.
KNOW WHERE TO LOOK : The first step to finding your first freelance writing job is to know where to look, as this will lead you to a plethora of writing jobs. You can make use of the many job resources on the web to find the right freelance jobs for you, so consider using sites such as Prospect Solution, upwork, Freelancer and More. ( join and start freelancing )
CREATE A SUITABLE WORKPLACE : Although freelance writers invariably work at home, this doesn’t always mean that you’ll be able to write while sat in front of the TV. In order to create content that’s of a high quality (and which will therefore be more sought-after) you will need to build yourself a suitable workplace.
You should dedicate a room in your house to your new freelance job. You’ll need somewhere with a quiet atmosphere and as little disruption as possible. Also, make sure that you have the time needed to complete your work, as rushing the job may mean your writing suffers as a result.
BUILD A PORTFOLIO : With each writing job you complete, place your highest-quality work in your new portfolio to ensure you have examples of work you can wow clients with.
GET TO GRIPS WITH THE PAYMENT SYSTEM : Freelance writers work on a self-employed basis, so you will need to figure out your tax and invoices. You can find out more about this on the HM Revenues & Customs website.
NETWORKING IS KEY : Though you may find your first few clients through online freelance resources, once you have built up a small client base you should focus on your networking skills. Part of your job will be in recruiting your clients, so get active on various freelance communities where you can sell your skills to prospective clients-(If you need Content contact us). Using LinkedIn can also help you find new clients as it is one of the biggest professional social networks out there.
KNOW HOW MUCH TO CHARGE : Many freelancers feel embarrassed when it comes to setting their rates, as they don’t want to charge too much. However, the last thing you want to do is undercut yourself. Your rates won’t be the same for all clients though, as it will really depend on the kind of writing that you will be doing. To make sure that you’re setting the right rates for yourself, consider using The National Union of Journalists’ Freelance Fee Guide.
Once you’ve found your feet in the freelance world you will undoubtedly feel more confident when it comes to negotiating your fees with clients though.
Another thing to note is that, as you hone your skills and develop more of an understanding of the particular industries which you write for, you will become more of an expert in your field. This means that you can then charge more for your work.